User-friendly or SEO-optimized website? Google’s requirements to the content and our research show that you should work for both. The first thing that users see on the website is the design. Your website’s design is important for a good user’s first impression and further actions. If you have an ordinary design, nothing will stop users from leaving the website, which would be negative for ranking on Google. 

And the opposite – when your site has interacting UX-based unlimited design and content, users spend more time browsing the site. Google will raise your site rankings for that because content quality is one of those points that impact on the website Google ranking. So, without improving content, you won’t take first positions on Google and your potential customers won’t see you.

What makes your website appealing?

There are some crucial tips to make your website appealing to both customers and search engines. SEO specialists for SEO companies know the importance of creating useful materials, such as articles, guides, and posts where they put keywords into the text naturally so that they blend in with the rest of the content. They also understand that it is crucial to keep up with fresh content and to post regularly on their websites.

1. Who is your target audience?

Who are you working for? Who is your business’ potential customer? For example, ordering an unlimited design for your website or making a website design yourself, writing content for a website, or redesigning a website, you should remember who you are doing that for. 

What is the main goal of the page? What do you want your customers to do? Is it downloading your free material? Does your unlimited graphic design meet the goal? These questions can help clarify what you should do.

2. Create clear website structure

Smart website structure lets users find information easily, moreover clear site structure is an essential thing for search engine robots.

Website structure depends on your end goal. You should understand where your potential customers land and what will he do next; where is the end of this customer journey? The website has various tools for ruling this process, such as breadcrumb, for example. Users should realize where they are on the website, how they got there, and where to go next.

Search engines also prefer clear website structure, it means smart linking between web pages, no broken links, no “orphan pages”, etc. If search engine robots can’t find your page, it won’t be ranking.

3. Quality content as a basis

You’ve already understood who your target audience is; you’ve created a website structure, and the next step is working with content. The internal website’s content includes unlimited graphic design, text, and videos.

Old-school SEO is good, but making texts only for SEO means that quality for users is suffering. That’s why you need to apply a new SEO approach, which means making quality content. 

Here are a few short recommendations:

– Make useful materials – articles, guides, posts, etc;

– Put keywords in text organically;

– Renew your content;

– Regularly posting.

And what about graphic design? Graphic design frames all text content, it is responsible for attracting and holding attention as much as the text so that the following recommendations will be handy:

– Develop your visual branding

– Stick to a unified style of commercial, blog, and other types of pages

– Design should not be too bright or too pale and boring, because brightness will distract from the text, while boredom makes your customer leave

– Your unlimited graphic design for your website should distinguish you from competitors in the niche

– Use services to track users’ behavior on the site and modify content based on that data.

It is better to use unlimited graphic design service here to make quality design. There are a lot of experts in design in one place so you can relax about your corporate style, website images and delegate it to specialists of unlimited subscription for graphic design.

4. Images importance

Users like images, especially well-designed ones that make a website’s design individual. And we know that and add this engagement instrument everywhere on the website.

But only some know that images can be useful for SEO. So only thing you should do is to add title and description tags for images. After that, they can be ranked.

Besides, you should edit and resize your images if it is necessary. It means a lot for site load speed.

5. Make it speedy

We’ve already mentioned this point – page speed is important for ranking.

Users land on a slow-downloading website. They are not ready to wait so long. What’s going on? The bounce rate is rising, and Google considering this data, drops down the SERPs.

How could you avoid that?

– Optimize images

– Eliminate resources that block rendering

– Reduce unused JavaScript 

– Reduce the response time of the front-end server

– Minimize unused CSS

– Show appropriately sized images to save cellular data and reduce load time.

6. Take into account the “mobile index first”

The amount of mobile users worldwide is growing every year. As a result, it becomes more convenient to use smartphones to search for information everywhere. That’s why Google pays a lot of attention to the responsiveness of websites.

If your website is not optimized for smartphones, it won’t be ranked as it could be because Google is mobile-friendly first. It means graphic design, texts and other information should be adapted for mobile devices.

7. Website security

Check the security of your site if you want to save users on page. A large amount of old data means that the site may be abandoned and therefore not safe from the user’s point of view. Also if your website doesn’t have an SSL certificate that’s also alarming for users and for Google either. 

In conclusion

You now have 7 crucial points to make your site appealing to customers and search engines. Start consistently from the first to the last point and make your site better shortly.