If you want to land the job of marketing manager, it’s important to craft a resume that showcases your skills and experience. This guide will help you write a powerful marketing manager resume that gets you the attention of hiring managers and recruiters.
Start by creating a strong summary section that highlights your top accomplishments and the specific skills you have that are relevant to the job description. This will catch the eye of hiring managers and get them to read your entire resume!
Click here to see full Marketing Manager Resume Sample
The work experience section of your resume is one of the most important parts to include. It tells the hiring manager how much experience you have and how relevant your skills are for the job. It also reveals your career goals and how much you are willing to learn and grow.
You can list full-time jobs, part-time positions, temporary roles, internships, or volunteer work. However, it is important to focus on your main achievements and provide specific examples.
When writing your work experience section, you should make sure it is concise and easy to read. This will help you pass the ATS scan.
Your work history should begin with your earliest marketing-related position, and then move on to your most recent. This way, you show the HR manager that you have a proven track record in the field.
A good work experience section should also include specific duties that you performed, limiting it to no more than 6 bullet points. This will help the hiring manager understand your experience and abilities without overdoing them.
Another important thing to remember when preparing your work experience is to speak in the past tense. This ensures that the hiring manager has a clear understanding of how your responsibilities impacted the company.
You should also include quantitative information such as how many clients you grew, how many campaigns you managed, and how much money you helped your team generate. This will stand out from the competition and give you an advantage over other candidates.
Education is the process of acquiring and developing knowledge or skills. It is a broad term that encompasses many different disciplines, and it is used to describe both formal education programs and experiences that have influenced a person’s development.
For a marketing manager, education can include an undergraduate degree in marketing, communications or business management as well as experience in entry-level positions. It is also possible to pursue a Master of Business Administration (MBA) with a concentration in marketing, which can add even more versatility to a marketing manager’s resume and enhance career opportunities.
Having a wide range of marketing skills can make you an effective leader. However, not all of these are relevant for marketing manager roles, so you’ll need to tailor your resume to show that you possess the right knowledge and experience.
Recruiters often rely on a skills section to help them decide whether or not to interview you. Ideally, the skills section should include both hard and soft skills.
Hard skills are generally related to technology, industry expertise, and other professional abilities that employers want you to have. They typically require some effort to acquire but can be invaluable for your career success.
For example, if you’re applying for a job as a content marketing manager, mentioning that you have an understanding of the importance of SEO is a great way to set yourself apart from other applicants.
Similarly, if you’re applying for e-commerce marketing manager jobs, being familiar with email and A/B testing can give you an edge over other candidates. Being able to analyze open rates, click-throughs, and conversions is essential for marketing managers.
They are also a good way to show that you are dedicated to your career, and want to keep improving. This can be a key component in earning promotions or raises in the future.
When writing about your certifications, be sure to make them stand out from other qualifications on your resume. Ideally, you should only include the most relevant marketing certifications.
Generally, certifications are awarded by a third-party organization that sets standards in a specific industry. These standards are developed through a comprehensive job analysis, resulting in an outline of the required knowledge and skills for a particular profession.
In order to get certified, an individual must pass an assessment process demonstrating mastery of these defensible standards. The process may involve a combination of testing, coursework and/or experience.
Certifications are not equivalent to degrees and should not be listed in place of higher education. Instead, you should focus on highlighting your experience and accomplishments.
You should list your certifications in reverse chronological order so that they appear more recent. This helps Applicant Tracking Systems (ATS) read your resume as well as humans.
The value of certifications depends on the type of work that you do and how difficult it is to obtain and maintain them. You should consider all of these factors when deciding whether to pursue a certification.
Your achievements are what will make you stand out from the competition. You want to list your best accomplishments and achievements to demonstrate to hiring managers that you can produce great results because of your experience.
Hiring managers are looking for marketing managers who can make a real impact on their business. The best way to show this is to detail how you’ve improved a business’s sales or customer satisfaction levels in the past.
Moreover, you should also include personal achievements that have directly related to your job description. For example, if you’re applying for a position as a digital marketer, you should highlight how many times you’ve successfully increased website traffic or paid advertising conversions.
You can also list personal milestones that are more relevant to the position, like a community service project or a fundraiser organized for your local recreation center. These types of achievements show that you are committed to your goals and can be counted on to achieve them.
The most important thing about writing your achievements is to be strategic about what you choose. It’s a good idea to only list the ones that are most relevant to the role you’re applying for.
As a marketing manager, you’re responsible for making sure your team is meeting its goals and budgets. This means you have to understand market trends and be able to communicate effectively with other leaders within the company or department.
In addition to the basic tips you must follow, it’s also important to write a resume that is easy to read and navigate. Big Interview recommends using reverse chronological order and making sure you have enough space to include the most important parts of your resume, including your work experience, education and skills sections.
About the Author:
Arno Markus BA, MSc., CPRW, CEO, and Founder of iCareerSolutions is a Multi-Award-Winning Certified Professional Resume Writer, a powerful LinkedIn Profile Writer, and Personal Brand & Job Search Strategist with global experience. Arno has done recruitment consulting in Helsinki, Amsterdam, and Toronto. He also worked in Nuclear Power for the Federal Government prior to switching to empowering professionals to achieve ambitious career goals full-time. Arno is an expert at dissecting job descriptions and marketing his clients to ensure they get where they want to be in their Career. For more information on Arno, you can check out his LinkedIn profile, at https://www.linkedin.com/in/arno-markus/ or his website at https://icareersolutions.com/