Today, maintaining the competitiveness of a business is one of the main tasks for its owner. Since we live in the era of the Internet and digitization, it is an unforgivable mistake to miss the moment for creating a website and accounts on social networks. They play one of the fundamental roles in the development of an enterprise. But, as you know, there are always two options: you can create and forget, or you can create and constantly improve your brainchild. And only the latter option is the right choice. If you are interested in launching a website or want to update your existing online resource, this article is for you. Learn more in detail about Web Design Trends Dominating 2022.
Extremes of Colors
2022 is a year of contrasts and a year of extremes. To keep abreast of the latest news in the world of coloring, you can use the green color code from VistaCreate.
On the one hand, using bright, acidic colors on websites is a great way to grab attention and create a positive image in the minds of users. It looks unusual and helps to stand out among hundreds of competitor sites, which, in turn, will lead to increased brand recognition.
On the other hand, the undying “colorless” style (read: gray or black and white monochrome) has made a comeback. So, more and more websites are using these elements in their design. The black and white combo is suitable for thematic platforms with long reads related to history, biography, and more. It is a symbol of austerity and constancy. Such a solution is especially appropriate when conveying the spirit of the time and a certain mood.
3D Animation + Animated Logos
With new technologies and the development of software for designers, animations are becoming more detailed. Many designers are giving their preference to 3D foreground elements. Often, they are used as icons or buttons.
Of particular note is the combination of 3D graphics and animation. Such elements create a cinematic effect due to volume, a sense of space, shadows, and movement. They make the site more non-standard, dynamic, and attractive than a simple flat design.
Animated logos can be in both 2D and 3D while having a number of benefits for a business. For starters, they grab attention and help build brand awareness. They contribute to SEO, as search engine algorithms favor dynamic content, and pages with moving graphics attract audiences faster. Catchy animation looks more interesting than a static logo on any type of device.
You can also read this article with more useful tips and tools about animated microinteractions to improve e-commerce experiences, improve user satisfaction, and increase conversion rates.
Creative Scroll Options
When developing a site, attention should also be paid to interactive animation. It includes a clear drawing of lines and the smooth appearance of text and pop-up windows — everything that sets the atmosphere, immerses the user in the design concept, forms a visual perception, and evokes the right associations with the project. Scrolling is exactly the action the user cannot skip while viewing any resource. Also, it is precisely the interaction with the page that can create a unique impression in a matter of seconds and leave a mark in the user’s memory. In 2022, there will be more scrolling options than ever, and they will be of better quality. Designers will use psychedelic images, parallax effects, 3D elements, and other bells and whistles to achieve the desired effect on pages.
Use of Virtual and Augmented Reality
The unequivocal trend of 2022 is the active implementation of VR and AR. You need to go beyond the screen interface to stand out from the competition and grab attention. These technologies give the user the ability to see and reproduce objects as in the real world. Often, designers suggest using a mobile phone when working with a resource to explore additional elements of a static design. This solution significantly improves UI/UX and, as a result, adds to SEO. Brands are using this technology to promote their products and services and simplify the buying process. Working with ux design service will help you achieve what you envision for your brand.
Retro Nostalgia versus Minimalism
Designers love to play on the feelings of users, so they use this trick in web design by embracing nostalgia. For instance, they use textures and bright colors from old games, past-inspired fonts, noise and interference effects, and more. All this can cause positive emotions and interest and, therefore, be useful for business.
On the other hand, the attention of users is just as much attracted by the minimalist design of web pages due to the large area of free space without unnecessary elements. With the help of well-placed accents, you can control the users’ gaze and lead them to targeted actions. The main goal of the minimalist style is to achieve a combination of functionality, convenience, aesthetics, and a special atmosphere.
Wrap Up
In the modern world, the design of the site is of great importance because the times of solid texts with one picture attached have long sunk into oblivion. An attractive look and feel, as well as a convenient and intuitive interface, are the key to success. They are the main component of a brand image, which allow building customer loyalty. Therefore, if you want to win the interest of an audience, it is worth updating your site from time to time in following the latest UI/UX design trends.
Images: Canva
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