Email is a powerful tool for your marketing and outreach efforts. It can help you reach out to a larger number of people, get them interested in your business, and eventually turn them into customers. However, there are many ways that email outreach can go wrong—especially if you don’t do it right. In this article, we’ll look at seven tips that will help you make sure your email campaign is as successful as possible.
Use your real nameUse your real name. It’s simple, but not everyone does it. If you’re dedicated to growing your business and getting results, don’t be afraid to put yourself out there. You can use a professional email address as well to make sure that people know they’re dealing with someone knowledgeable and trustworthy—but remember: it’s your first impression!
Show respect for the recipient’s timeThe first step in showing a representative of a company you’re interested in working for respect is to do your research about their daily schedule and email habits. Before you reach out, make sure that it isn’t too early in the morning or late at night for them to be checking their inbox, as this can come across as overly aggressive and unprofessional. If you know they are receiving dozens of emails per day, sending an email with no subject line (and thus getting stuck unread) might not be the best idea either. You want to be respectful of both sides’ time by making sure that when you do reach out, it’s only going to be one email that gets their attention; sending multiple emails back-to-back feels like someone knocking on your door without waiting patiently enough between knocks so that whatever conversation you’re trying to start can actually take place!
Keep it short
- Keep it short. This is probably the most important email rule of all. If you can’t say what you need to in less than a sentence, rework your message so that it’s shorter and more direct.
- Use bullet points to highlight your key points. People are busy and they don’t want to read three paragraphs about how great your product is if they’re not ready to buy at this moment. Make it easy for them by using bullet points to summarize what you have written in other parts of the email (like “Benefits” or “How does it work?”). Also keep in mind that many people will skim through these emails on mobile devices, so make sure that all text remains easily readable even when zoomed out!
- Send one email at a time, with only one call-to-action per message (often referred as CTAs). This tip goes along with keeping things short: if there’s more than one CTA in an email campaign then there could be confusion over where exactly they should click next which could lead them away from whatever action they intended take such as signing up for an account or downloading an app onto their phone!
Be specific about what you do or have to offer and why you are emailing themIt is important to be as specific as possible about what you do and have to offer. Do not just say that you are trying to sell them something, but instead tell them exactly what product or service you are selling. Also, be clear about why you are emailing them; let them know the benefit of working with your company and how it will help their business. Try and provide a brief explanation of why they might be interested in what you have to offer.For example, if I was writing an email outreach campaign for an email marketing agency, my pitch may look like this:“I am reaching out because I think this project would be a great fit for our team’s expertise.” “I noticed on LinkedIn that one of the founders of Acme Incorporated worked at [your company] from 2003-2008.”
Do your researchWhether you’re emailing a company or an individual, it’s important to do your research first. Not only will this help you personalize your message, but it’ll also make sure that the recipient knows why they should care about what you have to say in the first place.
- Find out as much about them as possible. Do some research on their company and its goals and challenges, so that you can tailor your message accordingly. If there’s something in particular that interests them, mention it!
- Know what makes them different from their competitors—and use that to your advantage!
Stay attentive to replies and other signs of interestIf you are really interested in their company, follow up with them. You can do this by sending a quick email that says something like “I noticed you didn’t get back to me about the position, sorry for the delayed response! Any chance we can catch up for coffee sometime soon?”If they are not interested, leave them alone. Don’t be annoying and continue to try and sell yourself even after they’ve said no or ignored your emails entirely.
If a person doesn’t respond, leave him or her alone
- If someone doesn’t respond to your initial inquiry, don’t keep trying to contact them.
- Don’t take it personally if someone doesn’t want to talk with you.
- Check Emails before you send emailst o them
- Don’t keep emailing someone who isn’t interested in what you have to say.