5 Engagement Rules for Video Ads and Video Marketing That Truly Work

5 rules to improve the impact and success of your video ads and video marketing

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Image 1 Engagement Rules Video ads and marketing - ben heine blog

In today’s world, video ads play a significant role to advertise products. Nowadays everyone is using the Internet for their personal use and also for entertaining purposes. We see a lot of advertisements on the Internet. Ads provide great content that viewers get for free. Businesses want to improve their marketing strategy, increasing their presence on social networks. This has led to a massive increase in video content and e-marketing.

Video ads provide the kind of content that companies want to offer to people. Video ads provide content according to users’ interest but since users have total control of what they want to see, it has become more challenging to provide such content.

Everyone is busy now, and they have no time to view unnecessary ads or products, so you have to convince people to watch your ads. In video advertisements, you have to provide content that feels real and relatable to the viewers. There are some engagement rules for video ads that work

1. Capture Attention instantly

Everyone is very busy in their life. People have no time for spare things. When an irrelevant or uninteresting ad appears on a YouTube video, they quickly skip it. Hence, businesses and marketers have to come up with content that relates to the viewers. Therefore, there should be attention-capturing elements in the video. Because there are too many ads on the Internet and many similar brands provide almost the same product, people are getting selective where they put their attention. If something does not impress them, they are ready to skip that because they have too many other options.

Image 2 Engagement Rules Video ads and marketing - ben heine blog

According to market research company eMarketer, businesses are projected to spend around $54 billion on video ads by 2023. That’s huge! Content is the king of e-marketing. When the content is surpassed through video ads, the engagement becomes high. Engagement is possible if the viewer is interested in the video subject. Through visual illustrations, you can hold viewers’ attention for a longer time.

Different attractive elements can be used by businesses and content-making agencies to grab viewer’s attention. The use of infographics, including photography, HD images, posters, illustrations & drawings, and background music can help grab people’s attention.

2. Relate to People interest

The most important thing about your ads is that they are related to viewers’ interests, as people come on the Internet to see what they want to buy. So, you have to know their interests first. Research shows that being relevant to people’s attractions is an essential thing in your ads or
content. If you are not fulfilling viewer’s desires, they will skip the ad instantly. When you provide such related products to people, it drives results.

Image 4 Engagement Rules Video ads and marketing - ben heine blog

More and more marketers and content-making agencies are becoming aware of the importance of video content. Video is an efficient way to inform a potential client and to drive sales by converting viewers into buyers. If your video ad is powerful and conveys the right message, then your video can go viral locally or worldwide. It helps generate more engagement making it a big success. Nike Women ads on YouTube are a prime example. Nike’s “Better For It” commercial went viral upon release. The commercial has a humoristic take on a serious topic, and it nails it. The video gives us an insight into women’s thoughts during different exercises and ends on a powerful note.

Different elements can be used in video ads to relate to people’s interest. The smart use of relevant photography, illustrations & drawings, and music in your video ads is a great idea to relate to viewers’ interest.

Image 3 Engagement Rules Video ads and marketing - ben heine blog

3. Fast Storytelling

You have to make usage of accurate and on-point words so that you can rapidly tell your users what you want to offer in your video ads. For example, viewers get to skip the advertisement after 3 seconds on YouTube. If people find those ads relevant or exciting, they don’t ignore them. And if viewers find those ads irrelevant or irritating, they skip them straight away. That is why when you are presenting anything through ads, you have to make it full-speed storytelling so the relevant users can understand it quickly in just 3 seconds or less than 3 seconds. Also, viewers can move to another option, so you have to tell them everything about your product very fast. But the most important thing is that you should not be so quick that they cannot understand what you are saying.

Being fast but understandable means that we have to speak on point and precisely, and in your video, the subjects and objects used must also be relevant.

Image 5 Engagement Rules Video ads and marketing - ben heine blog

4. Be Truly Helpful

Most of the viewers are turning to video ads to find relevant products. Sometimes they find fake products, and sometimes they are being scammed. Because this is all happening nowadays so everyone has trust issues; they will not easily trust any local brand. They will investigate whether that product is valuable or not. So, you have to be truly helpful to the people so that they can quickly know about your product. Because people have too many options, so things are going to be more challenging. You have to provide helpful information. You have to teach your viewers what you are selling.

You have to inspire them so that they can trust your product. Nowadays, people don’t trust online shopping. Sometimes they don’t get that thing which they ordered. So, you have to satisfy them that your product is genuine and sell precisely what you show. You can do this through some video series and some honest reviews. You can put that on social media like YouTube and Facebook, where people can give their feedback on your product. Once you inspire your viewers, they will watch your video ads and become loyal and long-term audiences to your brand.

5. Encourage Action

Image 6 Engagement Rules Video ads and marketing - ben heine blog

Viewers are always ready to take action. They are not in lean mode as we already discussed. They have several options. You have to encourage them to see what you are offering to them that others can’t. Nowadays the competition is very high. Every brand wants to defeat others and wants to make their hold in the market. In the new era of e-commerce, everyone is competing with each other. That is why people have too many alternatives.

If you are not entertaining your viewers or customers, then they will move on. And will choose other options. Thus, you have to encourage action.

The most important thing is that you have to encourage your viewers in very little time. For example, in a 30 seconds video, you have to tell your viewers what you are offering and what it is all about. This can be achieved by using the attention-grabbing elements explained above.


For making your video content more reliable, you should keep in mind some general things. The video content should be in a conversational way and be saved in a reliable file extention and compressed the right way without losing visual quality. Create original video content or use video contents that is copyright free and make it available for content search with keywording and SEO friendly descriptions.

Data used in a video should be relevant to the topic on which you are making the video. Like you promote a product, you must advertise relevant content. The main thing you use is clear information in your video ads that attract the viewer.

Image 7 Engagement Rules Video ads and marketing - ben heine blog

For copyright, you must be legal and authorized for copyright content; otherwise, it is against the rules. Follow these golden rules mentioned above creatively. Companies need interaction with consumers through their content material used in ads.

Engage yourself with the rules to make your content more reliable and attractive. Authentic video content ranks higher in search.

Keep in mind these things that have a significant impact on more engaging content:

  • Quality of video
  • Length of the video
  • Quality of audio
  • Format
  • Keep the content short
  • Thumbnails
  • Subtitles

© Ben Heine – This article is copyrighted – Use without prior consent is forbidden.

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  8. […] watch videos rather than consume other online content on the world wide web. Videos are indeed the most engaging content format these days,If you’re a business owner trying to attract your target audience’s […]

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    June 10, 2021 Reply

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