If you are a real estate agent, then you already know how competitive this area is. Sometimes it seems that there are so many of them that it is simply impossible to stand out from the crowd. Attracting buyers and sellers takes a lot of hard work and a bit of luck. And also the presence of professional real estate copywriters for realtors in your state or outsourcing. And in this article, we will tell you why.
What is real estate content?
This is any writing related to the sale of real estate. It includes headlines, ad copy, agent bio, you’re About Us page, and property descriptions that might pique a buyer’s interest.
Learning how to write real estate content can be extremely helpful for real estate agents to know how to talk to homeowners and buyers in a way that resonates with them and drives sales and commissions.
This may sound simple: Sure, real estate copywriting just involves listing all the amazing features of a home—that’s what people want to know, right? Or you can just take real estate copywriting samples and write your text. Yes, but that’s only part of it. Buying a home is an emotional decision (and a big one). Buyers need confidence that they are making the right decision, which takes much more than listing the square footage of a property and its location.
If you read a lot of real estate copywriting samples, you start to notice that most of them follow a similar pattern. it:
- Indicates the features of the house in the usual enumeration, without details
- Includes boring text and vague sentences that don’t speak to the potential buyer
- Does not paint a picture of real estate
- Doesn’t tell a story or create a narrative
- Does not include sales-oriented words
Learning how to create compelling real estate content or hiring real estate copywriters will increase the chances of your properties being seen and getting views.
Key factors realtors should pay attention to attract new buyers
Real estate ads target people who are actively looking for a new home and appear at the top of their social media or search engine feeds. Ads are a great way to connect with people who might otherwise miss your online listings, or miss them if they’re just scrolling through aggregated sites.
Two main elements make up real estate content:
1. Title
This is the first thing potential buyers will see when they stumble upon your ad. This is usually the determining factor between whether they choose to click on your ad or skip it entirely. If your title doesn’t work, the rest of your real estate content will remain invisible.
2. Main text
This is where your real estate copywriters should tell you a little more about the property and add any additional selling points.
The main thing is that your text is not thoughtlessly filled with SEO-relevant keywords, while not providing any additional information.
Your real estate texts should represent your storefront. They have to do all the hard work, especially if you’re sharing them on aggregated sites with tons of other lists that need attention.
However, a professional copywriter for real estate can transform your real estate listing into the most beautifully written copy, but if your headline doesn’t get buyers to click in the first place, it will go unread.
Therefore, your title is one of the most important parts of a real estate listing. If you can provide enough information to arouse buyers’ curiosity, they’ll be more likely to click through to the listing, and then you can wow them with your amazing offer.
For the effective work of your content, we want to give a couple of tips:
1. Put the customer first
Many realtors gain technical knowledge with ads on their real estate websites, much like they are trying to impress other realtors rather than the general public. When your real estate copywriters put their target audience first in the text, they will be able to create a copy that meets their needs and desires. Which greatly increases your chances of success.
Think about:
- What’s in it for them?
- How do you want customers to feel when they read your headline?
- What are their pain points?
2. Get inspired by other ads
Not all property listings are bad. Some can serve as quality inspiration. When you’re browsing aggregated sites or a list of your competitor’s latest properties, look for listings that are well-written and stand out from others.
Maybe they detail the benefits of the property, not just the features, or maybe they weave a narrative about the history of the property rather than just listing the amenities in bullet point format. Bring such real estate copywriting samples to your copywriters so that they follow this writing technique.
3. Tell a story
All objects have a history, even those that have just been built. But more than diving into the history around the building, ask a copywriter for real estate to write a narrative that makes clients enjoy living there.
Use your words to tell them what life could be like if they bought this property. Attaching to their future will help them paint a picture of the property and become emotionally attached to it, rather than just being a list of features and dimensions.
Thus, we can conclude that real estate copywriters will help you create quality content that will take your business to the next level. That will increase your brand awareness and bring in new customers. The main thing is to follow the rules we have listed and approach the choice of a copywriter with all rigor, because the number of your sales and your reputation may depend on this.
Images: Canva
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