If you are a real estate agent, then you already know how competitive this area is. Sometimes it seems that there are so many of them that it is simply impossible to stand out from the crowd. Attracting buyers and sellers takes a lot of hard work and a bit of luck. And also the presence of professional real estate copywriters for realtors in your state or outsourcing. And in this article, we will tell you why.
What is real estate content?This is any writing related to the sale of real estate. It includes headlines, ad copy, agent bio, you’re About Us page, and property descriptions that might pique a buyer’s interest.Learning how to write real estate content can be extremely helpful for real estate agents to know how to talk to homeowners and buyers in a way that resonates with them and drives sales and commissions.This may sound simple: Sure, real estate copywriting just involves listing all the amazing features of a home—that’s what people want to know, right? Or you can just take real estate copywriting samples and write your text. Yes, but that’s only part of it. Buying a home is an emotional decision (and a big one). Buyers need confidence that they are making the right decision, which takes much more than listing the square footage of a property and its location.If you read a lot of real estate copywriting samples, you start to notice that most of them follow a similar pattern. it:
- Indicates the features of the house in the usual enumeration, without details
- Includes boring text and vague sentences that don’t speak to the potential buyer
- Does not paint a picture of real estate
- Doesn’t tell a story or create a narrative
- Does not include sales-oriented words
Key factors realtors should pay attention to attract new buyersReal estate ads target people who are actively looking for a new home and appear at the top of their social media or search engine feeds. Ads are a great way to connect with people who might otherwise miss your online listings, or miss them if they’re just scrolling through aggregated sites.Two main elements make up real estate content:
1. TitleThis is the first thing potential buyers will see when they stumble upon your ad. This is usually the determining factor between whether they choose to click on your ad or skip it entirely. If your title doesn’t work, the rest of your real estate content will remain invisible.
2. Main textThis is where your real estate copywriters should tell you a little more about the property and add any additional selling points.The main thing is that your text is not thoughtlessly filled with SEO-relevant keywords, while not providing any additional information.Your real estate texts should represent your storefront. They have to do all the hard work, especially if you’re sharing them on aggregated sites with tons of other lists that need attention.However, a professional copywriter for real estate can transform your real estate listing into the most beautifully written copy, but if your headline doesn’t get buyers to click in the first place, it will go unread.Therefore, your title is one of the most important parts of a real estate listing. If you can provide enough information to arouse buyers’ curiosity, they’ll be more likely to click through to the listing, and then you can wow them with your amazing offer.For the effective work of your content, we want to give a couple of tips:
1. Put the customer firstMany realtors gain technical knowledge with ads on their real estate websites, much like they are trying to impress other realtors rather than the general public. When your real estate copywriters put their target audience first in the text, they will be able to create a copy that meets their needs and desires. Which greatly increases your chances of success.Think about:
- What’s in it for them?
- How do you want customers to feel when they read your headline?
- What are their pain points?