The Covid 19 pandemic polarised the casino industry. While the traditional brick-and-mortar casinos went dark, the online market flourished. Learn more about Marketing Methods Used By Casino Companies in this article.
The American Gaming Association (AGA) alone suggested that there was a 31% decline in casino revenue in 2020 when compared to 2019. To put that into fiscal terms, in 2019 the revenue was $43.6 billion, a year later it’d fallen to $30 billion.
Now bear in mind that business took a while to recover from the pandemic, so the figures below (from 2020) only provide a rough guide of the effect from Covid.
Vegas didn’t fair too badly in the long run only losing about 39% of its revenue with Nevada losing over 50%. But Macao lost a whopping 93% drop in revenue, a huge amount of money for such a small region dependent on tourism.
But it wasn’t all doom and gloom for the industry. Online casino gambling was on the rise even before the pandemic struck. In 2019 the online casino industry was worth $29.10 billion, rising to $35 billion the following year.
In 2023 this has risen again to $60.25, billion, double the amount four years earlier, and that’s just the online casino revenue. That’s all well and good but what does this tells us?
It should be abundantly clear that COVID-19 gave the online industry a shot in the arm. But this increase in revenue was also driven by marketing, how that worked in practice is worth checking out.
Target your Audience?
It’s a fact that you’re more likely to play online games when you’re in a good mood, ostensibly, when you’re feeling lucky. So, marketing your casino in sporting events or entertainment venues can work well too, especially when there are lulls in the action.
Brick-and-mortar casino owners can also open their spaces to host private functions, business conferences, weddings, and group events etc. Once they’re inside a casino can offer incentives and discounts to their captive audience with impunity.
Of course, casino companies are free to market their services on strategically placed street billboards or posters and on commercial TV and Radio. But when it comes to marketing a casino online, it’s a different story.
If you visit BonusFinder Canada, you’ll see that a simple link to a local website amid an article that vaguely or directly relates to a topic in question is a good start. Because an article that vaguely (or directly) relates to the subject is more likely to pique interest and result in a connection.
It’s worth noting that the quality of writing can vary from site to site. But it’s in the interests of all concerned that the article is sufficiently informative/interesting to ensure the best outcome.
If this sort of targeting seems a little random, it’s not. Nor is the seemingly spontaneous act of marketing to groups enjoying their leisure time.
By hooking up with another organisation to promote their services, casino companies can reach groups that may have fallen through the net. Quite simply, people are more likely to trust a casino company if they’re associated with a brand or organisation they value.
To improve their visibility on online search results casinos can step up when keywords or phrases are activated. In addition to SEO, casinos will pay search engines to appear in the results of seemingly unrelated enquires too.
Digitally Targeted Marketing
Appealing to a potential customer online is a lot easier because companies are afforded the luxury of hitting a known demographic. For example, it’s a fact that 60-69-year-olds are more likely to spend bigger sums of money on online gaming.
On the other end, under 30s and over 90s are the least likely, that alone will tell you that TikTok isn’t the best place to sell online poker games.
It’s one thing to get punters through the door and another to keep them, and this is where casino companies come into their own. They have a veritable canon of options to keep you playing, let’s check a few out:
* Free spins or deposits: These normally appear as promotions at the very start of your online casino experience, but they can also crop up on an ad hoc basis. For example, if you’re on a losing streak you might be offered free spins.
* Bonuses: These can come about to ensure you keep glued to the virtual table, like a sort of digital carrot on a stick. Like the former, you might even find yourself being targeted by either/or if you’ve not played in a while.
* Loyalty Programs or VIP schemes: Similarly, if you’ve been using the same casino, you might get rewarded with higher stake games or even asked to join the VIPs.
The bottom line is that digital casino marketing is highly effective. Those figures at the top of the page were not randomly generated!