So, you’re an e-commerce company or marketer seeking to grow your email marketing. You’ve experimented with email automation in the past—created welcome series, cart abandonment reminders, and simple promotional emails. But it’s still not where you need it to be. 

• Your engagement rates aren’t where you want them to be.
• Your workflows feel disjointed and lack personalization.
• Your revenue from email campaigns isn’t scaling with your business growth.

So, you’ve found you need something beyond the essentials. You need an advanced, data-driven email automation solution—one that’s smarter, not harder.

Enter Klaviyo with complete swag drooling over. Powered by email marketing automation, Klaviyo delivers powerful features for segmenting campaigns, optimizing timing, and fueling greater conversions—all with simple integration with your e-commerce store. 

Also, if you’re not well-versed with Klaviyo’s platform or the advanced email automation strategies, you can take the help of an expert Klaviyo email marketing agency that can get the job done for you.

Without any further ado, let’s dive right in.  

W-4 Advanced email automation tactics with Klaviyo

1. Implementing behavioral-triggered emails

Behavioral-triggered emails are a game-changer for e-commerce businesses. Triggering emails based on user actions enables you to send timely, relevant messages that drive engagement and conversions. You can segment users based on this information and send targeted messages. 

You can send browse abandonment emails to the visitors who leave your website/app without making a purchase. It’s a kind of retargeting tactic that can bring those people back. 

• Send your emails within 24 hours after they browse so that they stay on your mind.
• Throw in some dynamic fields to reference the product name, such as “Still Thinking About [Product Name]?”
• Emphasize exactly what items they viewed, as well as any related products.
• Add customer ratings or reviews to establish credibility.
• Abandon cart emails generally register 2-3 times more click-through rates than normal campaigns.
• You know, according to a report by McKinsey, personalized recommendations really increase sales by about 10-15%.

You can also send post-purchase follow-ups to build loyalty and drive repeat business. 

• Send order confirmation on immediate purchase with follow-up shipping updates.
• Use these e-mails to truly enhance your brand atmosphere with a cohesive look and feel.
• Recommend other products that go well with their buy, i.e., “Customers who bought this also bought…
• Offer a discount code for their next order to entice a repeat customer.
• Request feedback or a product review politely to generate social proof.
• Use surveys to learn and improve the customer experience.

2. Utilizing advanced segmentation strategies 

Your marketing email results depend directly on how well you segment your audience. Organizing your audience into groups followed by sub-groups enables you to provide messages that deliver higher relevance and effectiveness. 

Like, you can do dynamic segmentation based on customer behavior. It will make the communication more engaging and effective. 

• Segment customers based on buying frequency (e.g., frequent shoppers, infrequent shoppers).
• Offer re-engagement programs or promotions to regular customers or lapsed clients.
• Segment highly active subscribers from those who never open emails.
• Inactive subscribers should receive re-engagement emails, while loyal customers get exclusive perks. 

Predictive analysis tools enable you to identify valuable customers so that you can focus your strategies on keeping subscribers longer. 

• The predictive analysis system of Klaviyo helps identify customers with superior lifetime value (CLV). 
• Provide VIP discounts, pre-sales benefits, or personalized recommendations to make them interested.
• Utilize client information to tailor emails to their behavior and interests.
• Reward repeat business with points programs or tiered membership programs.

3. Designing personalized and dynamic content

Personalizing your customer’s experiences is no longer an option. It has become a necessity. When you utilize dynamic content systems, you create emails that match the specific preferences of your individual customers. 

You should use customer data in order to design individualized communications with effective product recommendations. 

• You can use merge tags to insert the recipient’s name and refer to their previous purchases or interests. 
• Example: “Hi [First Name], we noticed you liked [Product Name]—here’s something new!”
• Use Klaviyo product recommendation blocks to highlight products from browsing or purchase history.

You shall also implement A/B testing to continuously improve your strategies. It will help you find out what’s working best for your business and what’s not. 

• Try various tones (e.g., urgent vs. casual) to determine which one yields higher open rates.
• Test button text, color, and placement to get the most clicks.
• To discover ideal solutions for your business, you need to experiment with different combinations of layouts and images along with website texts until you achieve the best possible conversion rates. 
• Monitor important metrics, which include open rates combined with click-through rates, conversion rates, and revenue achievements from each email. 
• Your A/B test outcomes can help you improve your email campaign strategies which leads to optimal performance. 

4. Integrating SMS and email marketing 

When you combine SMS and email marketing strategies, you come up with something really powerful. Something that keeps your brand at the top of the minds of your customers. 

Like, you can create coordinated campaigns across multiple marketing channels in an instant. This will help in delivering consistent messaging for promotions and announcements. You will also reinforce calls-to-action through multiple touchpoints. 

• Use email to send detailed information and SMS to send urgent reminders or emergency messages.
• Send a notification email for that flash sale, and then send a text reminder an hour before the end of the sale.
• You can use SMS marketing to direct traffic to a landing page without any hassle. 
• Don’t forget to comply with privacy laws like TCPA, GDPR, etc. You must gain your audience’s consent before sending them SMS texts. 
• You must also offer clear opt-in and opt-out choices to them to ensure that you value your customer’s preferences, which is actually the whole crux of your email marketing strategy. 

Wrapping up

That brings us to the business end of this article, where we can easily conclude that there are many ways to make the most of email automation strategies. But one of the best out there is by leveraging Klaviyo’s advanced features to scale business operations through email marketing. 

We discussed how you can make use of behavioral triggers, advanced segmentation, personalized content, multi-channel integration, and a lot more. 

It’s high time you created your action plan and kept an eye on emerging trends to stay ahead of your competitors.