Video marketing is taking center stage. As you are scrolling through your Instagram or Facebook feeds or watching a short YouTube video, there must be an online video ad that pops up showing a brand promoting its latest products.
The reason why video marketing is so popular both for today’s marketers and customers is that it provides a quick engaging format to deliver messages. Marketers can convey their complex ideas effortlessly using videos and the customers can retain their messages better.
In this article, we’re going to give you a bunch of tools available online to help you create your videos, edit them, stream them, use animations and associate royalty-free sounds or music with them.
So, gone are the days where customers have to read all the heavy-text, bulky paragraphs just to understand how a product or service works. With videos, all they need to do is to click on it and sit back as the video tells them a solution smoothly.
As a marketer yourself, it is impossible to ignore the power of video marketing if you want to stay ahead of the competition. The good news is that you can now create your own marketing videos effortlessly using video marketing tools — thanks to the internet!
That being said, choosing the right video marketing from thousands of options out there is quite challenging. That’s why we’ve listed some of the best, easier and most popular tools for you to edit your footage.
Let’s dive in!
Filmora is one of the most popular video editing tools among video editors. It is a highly robust tool where both beginners and experienced can use the features smoothly.
Filmora provides you with almost all the basic editing features, such as split-screen, audio noise removal, color correction, audio-mixer, and more — even 4K high-resolution editing support.
This video editing tool gives you many options when it comes to styling, adding effects, and customizing your marketing videos. The clean and user-friendly interface also helps a newbie to adapt to the features easily in no time hassle-free.
Animated videos are huge today. From explainer videos to tutorial videos, many marketers rely on animation to deliver their messages. And if you want to create animated marketing videos, you can rely on Animaker .
This cloud-based DIY video tool allows you to create animated videos using pre-built, customizable characters and templates. So, even if you don’t have any basic design skills or experience, you can still produce stunning animated videos in no time.
There are thousands of characters, props, backgrounds, even audio tracks you can select to customize your own animated videos. Not to mention that it also spoils you with 100+ charts, 1000+ icons, and 3000+ map styles to help you create engaging data-driven animated marketing videos.
Audio elements (i.e., background music and sound effects) are just as important as your video visuals. You need crystal clear audio to evoke audiences’ emotions, making them feel something while watching your videos. This is why you need an audio tool like AudioJungle.
AudioJungle is a website that provides you with a plethora of background music and sound effects. All of the audio they provide is royalty-free. It means that you only need to make a one-time purchase to download the audio and you can use it for your video and projects — forever, without having to worry about the copyright strike.
To make more people click on your videos and increase your view rates, you need to create an engaging thumbnail. One of the best tools you can use for it is Canva .
This intuitive online graphic tool makes it much easier for you to craft eye-catching thumbnails for your videos in a matter of minutes. It provides you with thousands of ready-to- use templates for all businesses. You can change the color, pictures, fonts, texts, and layouts.
With Canva, your editing capabilities range from the basic adjusting brightness and contrast to creating your own filter that you can re-use from your next thumbnails. Once you’re happy with your customized thumbnail, you can download it directly to your devices for free
Moovly is one of the best options for you if you are looking to create presentation-like and animated marketing videos without being an expert.
This tool is easy and quick to learn, helping even a complete beginner get a solid grasp of the features within a short period of time. After all, Moovly is well-known for its simplicity of usage among marketers.
There are a lot of animated video styles you can create with this tool, including classic animated 2D videos, whiteboard videos, footage-based content, etc. It also offers you a decent amount of stock photos, illustrations, motion graphics, stock video clips to create professional-looking animated videos.
If you are looking for a video marketing tool that can help you to create screencast videos, Camtasia is a decent option. It is a screen recording and video editor tool that allows you to capture and record anything on your computer screen, from websites to software.
It makes it much easier for you to craft professional screencast videos for your onboarding program, training, or even 1:1 sales pitch videos. With Camtasia, you can also make some edits to the screen recording videos, such as adding, removing, trimming, or moving sections of video or audio. This tool simply has everything you need in a screen recording tool.
Voice-over is needed to complement your video visual and explain the messages more in- depth to your audiences. In this case, you can use WavePad to record your voice and make your own voice-over. This tool is a popular one to make sure that the audio is recorded clearly with perfection.
Besides helping you do the basic audio recording and editing, like noise removal, trim, and crop, WavePad also provides you with a wave editor that gives you more control over the end result. Not to mention that it is also compatible with most of the audio formats.
Combined with a proper microphone or any other sound recording equipment, you can easily produce high-quality audio or voice-over you can add to your marketing videos.
8. Adobe Premiere Rush
Social media videos are such a light-hearted way to engage your audience . And it should be easy and quick to create. You do not have to focus on high production value when it comes to creating social videos. To make the video even more engaging, you can use Adobe Premiere Rush .
This video editing tool is suitable for mobile devices, both iOS, and Android. With this tool, you can do basic video editing at your fingertips. It helps you ensure that your videos are suitable for social media users and formatted perfectly for mobile users.
Therefore, if you constantly upload videos to your social media profiles like Instagram, TikTok, and Facebook, you might consider utilizing this tool.
If you have a limited budget to hire explainer video companies, you can use Renderforest to create your DIY explainer videos. This website offers you tons of explainer video templates for a variety of industries to choose from, with a good amount of customization available.
Once you have a perfect template for your videos, you can customize it to your own liking in minutes. Renderforest also helps you craft video intros, explainer animations, promotional videos, slideshows, even music visualizations hassle-free.
A successful video marketing campaign is so much more than creating videos and uploading them to the internet. You also need to make sure it gets the exposure it deserves. Therefore, you need more than
social media platforms to host videos. It’s always better to use a video hosting platform specifically designed for marketing purposes, like Vidyard.
Vidyard is built for promoting marketing videos and improving your virtual selling. When you host your marketing videos on Vidyard, you can add interactive call-to-action (CTA) buttons, add a transcript or captions, optimize the video, and more.
Other than video hosting, this tool also helps you create personalized marketing videos for your email prospects or website.
With all the rapid growth of technology and the internet, now you can create a professional- looking, stunning marketing video for your business website . All those ten video marketing tools below should help you get your marketing videos right and bring the result you’ve always dreamed of.
Of course, you do not need to use and invest in all of them. It can be daunting to force yourself to utilize too many tools just to create one simple marketing video. The key here is to choose ones that match your:
- Business preferences and needs
- Target audiences
© Ben Heine