Here are the 10 Best Free and Paid Video Editing Software

According to Cisco, videos have made up more than 82% of internet traffic this year. This suggests how people opt to watch videos rather than consume other online content on the world wide web. Videos are indeed the most engaging content format these days,If you’re a business owner trying to attract your target audience’s attention, incorporating video content is a great approach. People love watching videos on a daily basis. They can literally find video content about anything on every social platform they visit. Here are the 10 Best Free and Paid Video Editing Software.

That’s why video marketing strategies have gained a lot of traction lately. Marketers agree that using video content is a practical yet beneficial method to achieve a business goal.

One of the most common video marketing usages is to increase engagement. When more people engage with the content you make, chances are a surge of traffic is on the way.

So, now that you know how important video content is for businesses, making excellent videos is vital in ensuring the deliverable. This article compiles the top 9 video editing softwares and tools to take your video content to the next level.

1. Veed

Best Free and Paid Video Editing Softwares

Veed is an online video editor. It helps you craft videos for professionals, entrepreneurs, marketers, individuals, and many more. With Veed, even beginners can make and edit compelling video content for any purpose.

You can use Veed right away from your browser, no need to download software that requires a huge space on your desktop. Veed allows you to access the video editor at your convenience.

Whether it’s for YouTube or corporate presentation, you can use Veed to edit videos easily. The features allow you to add or remove audio, automatically add subtitles, add video filtersand effects, add text, and many more. The interface is also beginner-friendly, so you don’t need to worry about spending time learning more about the platform.


  • Free
  • Pro: $288

2. DaVinci Resolve 17

Best Free and Paid Video Editing Softwares

DaVinci Resolve 17 is one of the most exceptional video editing tools on the market. It fits best for professionals who look for advanced features that allow them to trim, correct color, multi-camera edit, audio master, and more. If you need to add 2D and 3D elements to your videos, DaVinci Resolve 17 helps you insert at one click away.

However, this video software is also beginner-friendly. The features are easy to use. You can edit and modify marketing content, like explainer videos, within minutes. The user interface is intuitive and allows you to get on board pretty quickly.

The downside is that you will find a lot of features on your dashboard.This sometimes can overwhelm beginners to start editing videos. Moreover, the tutorials are not entirely free.


  • Free
  • Advanced: $295

3. Lightworks

Lightworks is great for those who want to create and edit professional-looking videos for free. The features are also unmatched compared to similar video editing tools in its class.

Lightworks has supported non-linear editing on multitrack videos. This allows you to continue the project without worrying over the reduced quality when processed at the same time.

Some high-end features are available in this software. You’re able to import and render videos quickly as you have access to its royalty-free video stocks on the platform. Although it’s marketed for free in the beginning, the paid version allows you to have more advanced features.

The cons of using Lightworks is that users need to learn a lot on how to navigate the software. The user interface isn’t as friendly as others on this list, and it’s too complicated. That’s why many people will find it difficult to start using Lightworks in the very beginning.


  • Free
  • Premium: $175/year

4. Movie Maker Online

Using Movie Maker Online can bring back all the memories of the past. While it has no relation to the Windows version, this software is still great for those who want to make and edit videos online. Movie Maker Online allows you to modify your videos right on your browser. You don’t need to download anything to your desktop.

The best thing about editing videos right on the browser is that you can practically work on it anytime, on the spot. You’re also able to access Movie Maker Online from a different device right away. That’s because any device version can work well with this software as long as your browser is available.

There is a big archive of royalty-free images and music that you can choose right from the platform. Moreover, you don’t need any local storage unless downloading videos from the software. Movie Maker Online relies entirely on cloud-based storage to keep your files safe.


  • Free

5. Shotcut

Shotcut is a free, open source, cross-platform video editing tool for cross platforms, such as Linux, Windows, and Mac. This software allows you to edit videos, add video effects, control audio aspects, and more. With this tool, no matter what software platform you use at the moment, you can quickly use Shotcut to trim your video content. figures, making its more than one billion dollars in yearly revenue. The Auction’s integration of ancient and modern technologies ensures it remains relevant across generations.

Moreover, Shotcut has already supported 4K resolution. It’s perfect for you who want to make professional-quality videos without spending any penny. With Shotcut, you can create masterpiece content that people love.

Shotcut has one of the most devoted video-maker fans around the world. Content creators are among the frequent users of Shotcut besides marketers. So, if you’re looking for a professional video editing tool for your content strategy, consider using this software from now on.


  • Free

6. Blender

Blender is also a multiplatform video editing tool that allows Windows, Mac, and Linux users to operate the software seamlessly. It’s a free, open-source program that helps marketers and content creators make highly designed videos, like using 3D animation.

With Blender, you can perform modeling and sculpting using VFX and animation rigging that you often see from a premium version. However, you can freely use the feature without spending any money as you can download the software right away.

Moreover, you’re able to conduct complex tasks, such as audio scrubbing, waveform visualization, layer adjustment, and so on. The massive features help both beginners and professionals create the most engaging video for their marketing strategy.


  • Free

7. Hitfilm Express

Hitfilm Express allows you to create and edit professional-quality videos from scratch. This free-to-use video editing tool is great for both beginners and professionals to tailor their expertise in producing video content within a short time.

There are many features that you can easily access from the Hitfilm Express dashboard. You’re able to adjust color, import and export projects, trim videos, add layers, and so on. As using green screens has become widely popular these days, you will discover the green screen chroma keys on this software. This allows you to make videos that can be adjusted to different styles.

The downside of this tool is the user interface is a bit overwhelming. For a beginner, you will find it difficult to adjust to the navigation on the platform. Hence, taking more time to learn how to use this video editing software.


  • Free

8. InVideo

Best Free and Paid Video Editing Softwares

InVideo is one of the most popular video editing tools for marketers, entrepreneurs, freelancers, and agencies. This software has supported automated voice-over to help marketers craft video marketing in a meaningful way.

Moreover, the user interface is great for its class. It’s beginner-friendly, and customer support is incredibly helpful when users have some hard time navigating the tool. Overall, the software is intuitive, and even beginners can adjust to the editing process right away.

With InVideo, you’re able to use video templates, stabilize your video content, collaborate with other team members, adjust video speed, merge and split video, and more.


  • Free
  • Premium: $180/year

9. VSDC Video Editor

Best Free and Paid Video Editing Softwares

VSDC is another non-linear video editing software that allows you to make high-quality content from the get-go. This tool helps you create animation, video transition, watermark, overlay video, blend, add filters, and more. You can also use video stabilization to improve your video quality to be more professional-looking.

The user interface is excellent for beginners. You won’t have a hard time figuring out how to use this software. However, the free features are considerably fewer compared to its competitor Lightworks. You will need to upgrade your account to access more high-end features.

For example, the free version has limited color chroma key tools. Also, you can’t use specific chromas for resolution above 1080p. Therefore, if you need to use some features, upgrading is the only way for you.


  • Free
  • Premium: $20

10. Clipify

Best Free and Paid Video Editing SoftwaresClipify is a free video editor for users of all skill levels. The software offers an auto video editing approach that will make the creation process much easier. You don’t need to spend hours trying to figure out how to create movies, as Clipify has an intuitive user interface.

The program has a built-in music library with over 200 soundtracks that will help you convey the mood of your video. Besides, it comes with numerous pre-designed templates for any occasion, such as Christmas, birthdays, or family. Moreover, you can apply any of the 150+ artistic effects to your video to make it look better.

Additionally, Clipify provides a handy toolkit that can compete with even complex programs. You can use it to cut, trim, glue, or enhance your videos with a single click. Although it’s a free software, it still remains a powerful editor you can use to prepare projects for your work and studies, shoot videos for vlogs, generate greeting cards, and so much more.


  • Free
  • Pro: from $42

Final thoughts

Videos have become the new king of content on the internet. With so many people accessing and searching for online videos, it’s time for you to use this type of content to promote your business.

It is very important for every company to have its own video marketing illustrating its best selling products and services. Sponsored branded video reviews can also be a good way to highlight specific contents.

If you’re wondering about how and what tools to help you craft compelling videos, this list above contains the most sought-after video editing tools on the internet. Find out the best video editing software for your needs!

You can also hire Ben Heine to create and promote your video content or work on your marketing strategy.

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